Crazy 8 was a clothing brand with colorful products, energetic photography, and a bold typographic style that I absolutely loved.
As the sole web designer for the brand, I was responsible for delivering weekly emails and site landing pages targeted at a segmented audience—mothers most likely shopping across multiple children’s clothing sites. I not only had to create clear and compelling layouts to showcase products, I also had to align creative to support daily and/or seasonal department promototions. Lastly, I utilized data from our email marketing platform and presented to internal stakeholders.
Sketchbook:
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